Upwork Automation Market: Platform & Application Comparison
September 2026 Analysis
Report Date: October 2026 Data Period: October 2025 - September 2026 (12 months) Total Jobs Analyzed: 1,901 (September 2026 platform set, unique jobs after 10 duplicates removed)
Executive Summary
September 2026 continued a soft late summer: lower volume, a median at the bottom of its range, and three multi-month share moves. The month captured cleanly, with every daily run completing, at 1,901 platform-set postings. That is softer than August's stored 2,391, but the raw totals overstate the gap. August's total carries the 2026-08-31 backfill re-tag (about 6% of the month), and September has 30 days to August's 31. Part of the softening is real, because the independently captured broad automation set also softened. Two softer months after July is a hint, not a trend. For context, the 2025 series also eased through late summer (-6.1% August to September 2025).
The headline stories: the median hourly rate slipped to $30 from $32.50, its second straight monthly decline, matching December 2025's $30. The mean edged up to $37.94 from $36.91, inside the window's $36.91–$43.27 band. Make.com's share of platform mentions fell for a fourth straight month to 13.93%, the lowest in the 12-month window. n8n's share of platform mentions rose for a fourth straight month to 42.52%. Zapier was flat at 43.55%. Fixed-price share slipped to 35.2%, a fourth straight monthly decline.
The AI share of platform postings edged up to 41.24% from 40.82%, even though the count fell to 784 postings from 976. That is mostly the smaller denominator. GoHighLevel remains the largest application at 401 mentions, though its share slipped to 21.09% from 25.09%. HubSpot's share edged up to 12.36% from 10.00% while its count slipped to 235 from 239. Premium work ($75+/hr) fell to 68 postings from 78, while its share edged up to 3.58% from 3.26%. That is fewer premium jobs on a smaller base, not a premium expansion.
Key September Insight: The durable picture is calm. The median sat in the $30–35 range in 11 of the last 12 months, and two straight declines have now put it at $30. Two moves are not a trend, and this is not a floor call. The signals with real length are share moves, each of them four months long: Make.com's slide, n8n's rise in mention mix, and the fall in fixed-price share. Four moves is more than noise but short of the six months that make a trend.
Platform Comparison: Twelve-Month Evolution
Major Automation Platforms
| Platform | Oct 2025 | Nov | Dec | Jan 2026 | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | MoM (count) | Total Growth (count, since Jul 2026) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zapier | 2,132 | 1,662 | 1,753 | 1,767 | 1,721 | 1,827 | 1,785 | 1,021 | 972 | 1,223 | 1,070 | 891 | 📉 -16.7% | 📉 -27.1% |
| n8n | 2,024 | 1,729 | 1,663 | 1,535 | 1,403 | 1,465 | 1,252 | 805 | 815 | 1,055 | 960 | 870 | 📉 -9.4% | 📉 -17.5% |
| Make.com | 1,027 | 811 | 751 | 725 | 743 | 806 | 781 | 638 | 593 | 631 | 421 | 285 | 📉 -32.3% | 📉 -54.8% |
| Power Automate | 42 | 20 | 28 | 37 | 22 | 29 | 30 | 20 | 18 | 30 | 29 | 28 | 🟡 -3.4% | 📉 -6.7% |
These are mention counts. Counts move with total volume and cross two measurement changes: the May-2026 coverage change and the 2026-06-24 hybrid cutover. August's counts also carry the backfill re-tag. The since-July column compares two cleanly captured months on the same basis (31 days vs 30). Direction is judged on share, not on these counts.
Status Indicators:
- 🚀 Strong Growth (>10%)
- 🟢 Stable/Growth (0-10%)
- 🟡 Slight Decline (0-5%)
- 📉 Declining (>5%)
- 💥 Collapse (sustained >20% decline since the June 2025 baseline only). It is not used this month because counts cannot be compared to June 2025 across the measurement changes.
Platform Analysis
Zapier (Volume Leader)
- Current: 891 jobs
- Share of platform mentions: 43.55%, flat vs 43.66%
- Share of postings: 46.87%, up from 44.75%, while the count fell to 891 from 1,070. That is the smaller denominator, not new demand.
- Assessment: Zapier is the volume leader. That is standing structure, not this month's news.
- Recommendation: Primary platform for volume and client breadth.
n8n (Technical-Depth Option)
- Current: 870 jobs
- Share of platform mentions: 42.52%, up from 39.17%, the fourth straight monthly rise (32.67% in May 2026 → 34.24% → 36.27% → 39.17% → 42.52%). That is the highest in the 12-month window.
- Share of postings: 45.77%, up from 40.15%, while the count fell to 870 from 960.
- Assessment: Four consecutive moves in mention mix is more than a single-month wobble, but it is still short of six months. It is a hint about mix, not a race result.
- Recommendation: Pair it with Zapier. The technical-depth positioning stands on its own merits regardless of this month's share.
Make.com (Weakest of the Three)
- Current: 285 jobs
- Share of platform mentions: 13.93%, down from 17.18%, the fourth straight monthly decline (25.89% in May 2026 → 24.92% → 21.69% → 17.18% → 13.93%). That is the lowest in the 12-month window.
- Share of postings: 14.99%, down from 17.61%, also a fourth straight decline.
- Assessment: Make.com has been the weakest of the three for the whole series. The four-month slide in share is the clearest platform-level move in the window. It is not yet six months, but it is no longer a one-print story.
- Recommendation: Treat it as a secondary skill only. If Make.com is your only platform, add a second.
Power Automate (Small, Flat)
- Current: 28 jobs
- Share of postings: 1.47%, flat vs 1.21%
- Assessment: It is too small for a standalone specialization.
- Recommendation: Pursue it only within the Microsoft enterprise ecosystem.
Application Ecosystem: September 2026
Top 15 Applications by Job Volume
| Application | Oct 2025 | Nov | Dec | Jan 2026 | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | MoM (count) | Total (count, since Jul 2026) | Status (share of postings) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GoHighLevel | 659 | 579 | 562 | 645 | 585 | 693 | 687 | 476 | 483 | 585 | 600 | 401 | 📉 -33.2% | 📉 -31.5% | Share slipped to 21.09% |
| HubSpot | 447 | 346 | 333 | 350 | 349 | 375 | 378 | 205 | 243 | 322 | 239 | 235 | 🟡 -1.7% | 📉 -27.0% | Share edged up to 12.36% (count fell) |
| Google Sheets | 726 | 597 | 552 | 537 | 495 | 526 | 532 | 313 | 261 | 268 | 241 | 214 | 📉 -11.2% | 📉 -20.1% | Share edged up to 11.26% (count fell) |
| Slack | 461 | 354 | 321 | 307 | 316 | 336 | 323 | 218 | 157 | 237 | 193 | 177 | 📉 -8.3% | 📉 -25.3% | Share edged up to 9.31% (count fell) |
| Airtable | 611 | 505 | 492 | 467 | 424 | 435 | 447 | 308 | 266 | 255 | 208 | 153 | 📉 -26.4% | 📉 -40.0% | Share down 4th straight month (8.05%) |
| Notion | 414 | 321 | 341 | 273 | 243 | 229 | 230 | 157 | 111 | 132 | 127 | 94 | 📉 -26.0% | 📉 -28.8% | Share slipped to 4.94% |
| Excel | 568 | 403 | 382 | 316 | 280 | 251 | 235 | 49 | 59 | 68 | 67 | 72 | 🟢 +7.5% | 🟢 +5.9% | Share edged up to 3.79% |
| Salesforce | 106 | 81 | 96 | 88 | 110 | 88 | 102 | 57 | 64 | 104 | 68 | 70 | 🟢 +2.9% | 📉 -32.7% | Share edged up to 3.68% |
| ClickUp | 182 | 135 | 169 | 146 | 134 | 112 | 103 | 58 | 81 | 94 | 88 | 69 | 📉 -21.6% | 📉 -26.6% | Share flat (3.63%) |
| Zoho | 141 | 128 | 122 | 82 | 120 | 101 | 119 | 41 | 66 | 82 | 72 | 58 | 📉 -19.4% | 📉 -29.3% | Share flat (3.05%) |
| Monday.com | 97 | 101 | 90 | 102 | 101 | 104 | 111 | 60 | 49 | 61 | 52 | 54 | 🟢 +3.8% | 📉 -11.5% | Share edged up to 2.84% |
| QuickBooks | 95 | 79 | 64 | 77 | 73 | 94 | 95 | 47 | 70 | 70 | 46 | 54 | 🚀 +17.4% | 📉 -22.9% | Share edged up to 2.84% |
| Asana | 97 | 67 | 71 | 64 | 65 | 49 | 72 | 27 | 24 | 49 | 37 | 39 | 🟢 +5.4% | 📉 -20.4% | Share edged up to 2.05% |
| Xero | 51 | 40 | 34 | 30 | 37 | 43 | 42 | 17 | 20 | 20 | 26 | 22 | 📉 -15.4% | 🟢 +10.0% | Share flat (1.16%) |
| Trello | 55 | 48 | 47 | 26 | 24 | 31 | 41 | 11 | 17 | 26 | 14 | 17 | 🚀 +21.4% | 📉 -34.6% | Share edged up to 0.89% |
These are mention counts. Counts move with total volume and are not comparable across the May-2026 and 2026-06-24 measurement changes. August also carries the backfill re-tag. Direction is judged on share, shown in the Status column.
Reading the table: Three applications had a falling count but a rising share: Google Sheets, Slack and HubSpot. Their shares rose mostly because the denominator shrank, not because demand for them grew. Excel is small and steady: 68 in July, 67 in August, 72 in September. Its May to July counts are corrected here for an old matching bug that also counted "excellent" as Excel. The counts before May 2026 come from the original matcher and run high, so read Excel's trend from May on. Small-count applications (Trello at 17, Xero at 22, Asana at 39) swing by double digits on a handful of postings. Those swings are noise.
CRM Platform Deep Dive
Dedicated CRM Systems
| CRM | Jul 2026 | Aug 2026 | Sep 2026 | Aug→Sep (count) | Share of Postings (Aug → Sep) | Market Assessment |
|---|---|---|---|---|---|---|
| GoHighLevel | 585 | 600 | 401 | -33.2% | 25.09% → 21.09% (down) | Largest application, share slipped |
| HubSpot | 322 | 239 | 235 | -1.7% | 10.00% → 12.36% (up) | Share edged up on a slightly lower count |
| Salesforce | 104 | 68 | 70 | +2.9% | 2.84% → 3.68% (up) | Small base, share edged up |
| Zoho | 82 | 72 | 58 | -19.4% | 3.01% → 3.05% (flat) | Small base, flat |
Key Insight: GoHighLevel has been the largest application for 10 straight months, and HubSpot's share has ranged 10.00–13.54% since May 2026, rising to 12.36% this month from 10.00%. GoHighLevel's share slipped to 21.09% from 25.09%. That is one month and should be read as such. Its share has moved between 21.09% and 27.51% since May 2026. Salesforce and Zoho sit on bases of 70 and 58 mentions, where a few postings decide the direction. The monthly CRM "rotation" between them is small-number noise. The advice is unchanged: pick a CRM and go deep.
Generic "CRM" Mentions
| Month | Mentions | Note |
|---|---|---|
| Jul 2026 | 1,084 | First full month on the hybrid basis |
| Aug 2026 | 1,037 | Carries the backfill re-tag |
| Sep 2026 | 797 | Clean capture, 30 days |
Generic CRM mentions came in at 797. These are counts, and they move with total volume. There is no share row for generic CRM in this month's fact sheet, so this report does not call a direction.
Alternative CRM Solutions
| Application | Sep 2026 (count) | Share of Postings (Aug → Sep) | Assessment |
|---|---|---|---|
| Airtable | 153 | 8.70% → 8.05% (down, 4th straight decline) | Longest decline among alternatives |
| Notion | 94 | 5.31% → 4.94% (down) | Share slipped |
| ClickUp | 69 | 3.68% → 3.63% (flat) | Flat this month |
| Monday.com | 54 | 2.17% → 2.84% (up) | Share edged up on a small base |
Insight: Airtable's share has fallen four months running, from 17.80% in May 2026 to 8.05%. It is the most sustained move among the alternatives. Notion's share slipped to 4.94%, ClickUp's was flat at 3.63%, and Monday.com's edged up to 2.84%. Alternative tools as the primary CRM remain a weaker positioning than a dedicated CRM. Airtable's slide is four moves long, not six.
AI Tier
Two populations, labeled separately. The platform set (1,901 jobs naming Zapier, n8n or Make.com) shows AI adoption within platform automation work. The broad automation set (3,254 jobs) is a wider net used only for the AI picture. It is not the market size.
AI adoption within platform automation work
784 of 1,901 platform postings named at least one AI term: 41.24%, edged up from 40.82% (976 postings in August). The count fell while the share edged up, so this is a one-month move on a smaller denominator, not a surge.
| AI Category | Aug 2026 (platform, count) | Sep 2026 (platform, count) | Direction (share row) | Sep 2026 (broad set, count) |
|---|---|---|---|---|
| OpenAI/GPT | 534 | 432 | Edged up (count fell) | 494 |
| Claude/Anthropic | 507 | 397 | Down, 4th straight decline | 515 |
| AI Agents | 363 | 337 | Edged up (count fell) | 471 |
| Voice AI | 184 | 121 | Down, 3rd straight decline | 158 |
| RAG | 104 | 104 | Edged up (same count, smaller base) | 116 |
| MCP | 73 | 72 | Edged up (count fell) | 92 |
| Vector DBs | 60 | 56 | Edged up (count fell) | 59 |
| LangChain | 63 | 49 | Flat | 54 |
| AI Builders | 36 | 35 | Edged up (count fell) | 37 |
| Embeddings | 25 | 31 | Up (count also rose) | 34 |
Per-term figures are overlapping mention counts. One job naming OpenAI, RAG and agents counts three times, so these figures are never summed and are not shares of the market. August's platform counts carry the backfill re-tag.
Reading the AI tier:
- OpenAI/GPT appeared in 432 platform jobs and Claude/Anthropic in 397. These overlap, so they are mention counts, not shares of the market.
- Claude/Anthropic's share has declined four months running and Voice AI's three. Both are multi-month moves on the share row, not single prints.
- Embeddings is the one term where count and share both rose (25 → 31). It is a small base.
- In the broad automation set, Claude/Anthropic had 515 mentions, OpenAI/GPT 494, and AI Agents 471, across 3,254 postings. These are mention counts only. No broad-set percentage is published.
September Market Dynamics
Volume: Softer Than August, and the Raw Gap Overstates It
Volume Trends:
- July 2026: 2,549 (first full month on the hybrid basis, clean capture)
- August 2026: 2,391 stored (two lost capture days only partly backfilled, plus a re-tag of about 127 jobs from
automationtoplatform) - September 2026: 1,901 (clean capture, 30 days)
Assessment: September was softer than August, but the raw August→September difference is not a like-for-like change. August's total is partly reconstructed, and September is one day shorter. Measured cleanly, August ran about 88 platform jobs per weekday against July's 97, a high-single-digit softening. September sits below both, and the broad automation set softened alongside it, so part of the gap is real. Two softer months after July is a hint, not a trend, and not a contraction call.
Against the clean baseline: The series' clean baseline is June 2025. Raw counts cannot be measured against it because they cross the May-2026 coverage change and the 2026-06-24 hybrid cutover. Since June 2025, the comparable signals are the median rate and the share rows, not volume.
Rates: Median Slipped to $30, Mean Inside Its Band
| Month | Median Rate | Avg Rate | High-Paying Count ($75+) | Premium Share |
|---|---|---|---|---|
| Oct 2025 | $35.00 | $38.17 | — | — |
| Nov 2025 | $35.00 | $38.79 | — | — |
| Dec 2025 | $30.00 | $37.58 | 144 | 3.70% |
| Jan 2026 | $35.00 | $40.20 | 165 | 4.20% |
| Feb 2026 | $35.00 | $43.27 | 170 | 4.60% |
| Mar 2026 | $35.00 | $40.66 | 167 | 4.20% |
| Apr 2026 | $35.00 | $39.46 | 139 | 3.80% |
| May 2026 | $38.00 | $42.20 | 67 | 3.87% |
| Jun 2026 | $35.00 | $41.83 | 82 | 4.57% |
| Jul 2026 | $35.00 | $41.41 | 105 | 4.12% |
| Aug 2026 | $32.50 | $36.91 | 78 | 3.26% |
| Sep 2026 | $30.00 | $37.94 | 68 | 3.58% |
Analysis: The median slipped to $30 from $32.50, a second straight monthly decline ($35 in July → $32.50 → $30). $30 matches December 2025, the only other $30 month in the window. Across the 12 months, the median printed $35 in 8 months, $30 in 2, $38 in 1 and $32.50 in 1. Two moves are not a trend, and this report does not call a floor or a re-base.
The mean edged up to $37.94 from $36.91, inside a $36.91 (Aug 2026) to $43.27 (Feb 2026) band for the window. A one-month mean move is not a shift. The middle half of hourly postings runs $20–$50 (25th to 75th percentile), across 750 postings with an hourly rate.
Premium: 68 postings at $75+/hr, down from 78, while the premium share edged up to 3.58% from 3.26%. That is the smaller denominator, not more premium work. Premium share has ranged 3.26–4.60% across the ten months with data. Premium counts are not comparable across the measurement changes.
Contract Type: Fixed-Price Share Down Four Months Running
| Month | Fixed-Price Share |
|---|---|
| May 2026 | 42.9% |
| Jun 2026 | 40.1% |
| Jul 2026 | 38.6% |
| Aug 2026 | 37.1% |
| Sep 2026 | 35.2% |
Fixed-price share slipped to 35.2% from 37.1%, a fourth straight monthly decline. September had 669 fixed-price and 750 hourly postings. Five months and four moves is a hint with some length, not yet a six-month trend. Keep both quoting modes ready: a defined-deliverable package and an hourly rate.
Strategic Recommendations
Platform Strategy for Q4 2026
1. Zapier: Volume Leader
- 891 jobs; share of platform mentions flat at 43.55%
- Broadest client base of the three
Recommendation: Primary platform for volume.
2. n8n: Technical-Depth Option
- 870 jobs; share of platform mentions up four straight months to 42.52%
- Technical and self-hosted work is its standing niche
Recommendation: Pair it with Zapier. A four-month mix rise is worth knowing, but it is not a reason to drop Zapier.
3. Make.com: Weakest of the Three
- 285 jobs; share of platform mentions down four straight months to 13.93%, the lowest in the window
Recommendation: Secondary skill only. A Make-only consultant should add a second platform.
4. CRM: Pick One and Go Deep
- GoHighLevel: 401 mentions, largest application, share slipped to 21.09%
- HubSpot: 235 mentions, share edged up to 12.36%
- Salesforce (70) and Zoho (58) sit on small bases where monthly swings are noise
Recommendation: GoHighLevel for agency work, HubSpot for B2B and RevOps clients. Ignore the monthly CRM rotation.
Ignore the platform horse-race. Zapier is the volume leader, n8n the technical-depth option, Make.com the weakest. Choose based on the clients you want, not last month's arrow.
Application Strategy
High-Value Specializations (rates from September's actual postings):
-
CRM + Automation / RevOps (examples at $125–200/hr)
- $200/hr Fractional RevOps and AI Automation Engineer (HubSpot, QuickBooks, e-signature)
- $150/hr HubSpot Consultant for Platform Integration (HubSpot, Zoom, Mighty Network)
- $125/hr Chargebee to HubSpot Zapier Integration Specialist
-
AI Implementation for Small Businesses (examples at $130–200/hr)
- $200/hr Fractional Forward Deployed Engineer: AI Agents & Automation
- $150/hr AI & Automation Consultant for a 4-person estate planning law firm (Google Workspace + Clio)
- $150/hr Google Workspace, Gemini & AI Automation Expert for a pool service business
- $130/hr AI Senior Consultant
- The AI share of platform postings is 41.24%. AI fluency is the baseline expectation. The premium is in building production workflows.
-
Accounting Automation (examples at $125–150/hr)
- $125/hr AI Automation Specialist: QuickBooks Bookkeeping Agent
- QuickBooks share edged up to 2.84% (54 mentions); Xero share flat at 1.16% (22 mentions)
-
E-commerce Operations (example at $150/hr)
- $150/hr post-order workflow across Shopify, Etsy, Square, ShipStation, Google Sheets and Gmail
Reading the examples honestly: Two of the $150/hr postings are paid research calls (HubSpot + QuickBooks Online, Salesforce + ActiveCampaign), not build engagements. Four of the top 20 are near-identical B2B outreach manager postings at $130/hr. The premium tier is thin. Do not read 20 examples as a broad market.
Avoid/Deprioritize:
- Airtable-only: share down four straight months to 8.05% (153 mentions)
- Notion-only: share slipped to 4.94% (94 mentions)
- Make.com-only: share of platform mentions down four straight months to 13.93%
- Platform-only generalist: the median is $30. Without a CRM or AI build specialty, that is your gravity.
Rate Strategy for Q4 2026
Current Market:
- Median: $30/hr (slipped from $32.50, second straight decline)
- Average: $37.94/hr (edged up from $36.91, inside the $36.91–$43.27 band)
- Middle half of hourly postings: $20–$50
- High-paying jobs ($75+): 68 (share 3.58%, edged up from 3.26% while the count fell from 78)
- Ultra-premium ($150+): 13 jobs
- Max rate: $200/hr
Positioning:
- Under $20: The bottom quarter of hourly postings. Avoid.
- $20–30: From the 25th percentile to the median. This is where generalist work clears.
- $30–50: From the median to the 75th percentile, the upper part of the $20–$50 middle half. Specialization gets you to the top of it.
- $50–75: Above the 75th percentile. Requires a CRM or AI build specialty plus proof.
- $75+: 68 postings this month. Win it with case studies, not positioning language.
- $150+: 13 postings, topping out at $200/hr. These are fractional and senior AI/RevOps roles.
Key: Lead with the median, not the mean. The median moved down two straight months and the mean moved up one, which is two different stories from the same rate data. Neither is a shift yet.
Q4 2026 Outlook
What to Watch, October–December
These are watch items, not forecasts.
- Median rate: After two straight declines to $30, watch whether it stays below $35. A third month would make it a hint worth naming.
- Volume: October will be the third cleanly captured month after July. Compare on clean capture only, never against August's reconstructed total.
- Make.com share: Watch whether the four-month slide to 13.93% of platform mentions continues.
- n8n mention mix: Watch whether the four-month rise to 42.52% continues. It is a mix question, not a leadership race.
- Fixed-price share: Watch whether the four straight declines to 35.2% continue.
- AI share of platform postings: 41.24% this month vs 40.82% in August. Watch the share, not the overlapping per-term counts.
- GoHighLevel share: Watch whether 21.09% is a one-month dip within its 21.09–27.51% range since May 2026.
Market Structure Evolution
What's Happened (12 months):
- The typical job pays $30–35/hr, the median's range in 11 of the last 12 months (May 2026 printed $38).
- The average rate moved inside a $36.91–$43.27 band. February 2026's $43.27 was the high, and no step-change occurred.
- Make.com's share of platform mentions fell from 25.89% in May 2026 to 13.93%, four straight declines.
- Fixed-price share fell from 42.9% in May 2026 to 35.2%, four straight declines.
- The AI share of platform postings was 41.24% in September, against 40.82% in August.
- Premium share ranged 3.26–4.60%. Premium counts are not comparable across the measurement changes.
- GoHighLevel has been the largest application for 10 straight months.
What the Data Supports:
- CRM specialization, GoHighLevel or HubSpot, remains the best-supported positioning.
- AI build work is where September's $130–200/hr examples cluster.
- Zapier plus n8n covers the bulk of platform mentions. Make.com is a secondary skill.
- Hourly and fixed-price quoting both matter. Fixed-price share has been falling, not rising.
- Volume comparisons need clean months on the same basis. Rates and shares are the reliable signals.
Methodology
Data Source: Upwork job postings scraped via Apify (October 2025-September 2026 window shown). The platform set comprises jobs mentioning Zapier, n8n or Make.com, and supplies all headline figures. The broad automation set is used only for the AI tier. Analysis Method: Keyword search in job titles and descriptions (substring matching), unique job counts, with 10 duplicates removed in September. Platform Keywords: "Zapier", "Make.com"/"Integromat", "n8n", "Power Automate" Application Keywords: Specific product names in job descriptions AI Keywords: Claude/Anthropic, OpenAI/GPT, AI Agents, RAG, Vector DBs, LangChain/LangGraph, Voice AI, AI Builders, MCP, Embeddings Rate Calculation: Median and average of posted hourly maximums where provided (750 hourly postings in September)
Measurement Changes:
- May 2026: The scrape coverage changed. Absolute counts are not comparable to pre-May-2026 months.
- 2026-06-24: A dedicated platform query was added (hybrid cutover). June 2026 is under-captured, and July 2026 is the first full month on this basis.
- August 2026: Two capture days were lost and partly backfilled on 2026-08-31. The backfill also re-tagged about 127 jobs into the platform set. August's stored total is not raw-comparable to July or September.
- June 2025 is the clean baseline. May 2025 is incomplete and is not used as a denominator.
Limitations:
- Jobs may mention multiple platforms, applications or AI terms (overlap exists). Mention counts are never summed into job totals.
- Per-term AI figures are overlapping counts. The only AI percentage is the share of platform postings naming any AI term.
- Rates are posted maximums, not actual contracted rates.
- The sample represents the Upwork marketplace only.
- Substring matching may catch incidental mentions (e.g., "excel" in "excellent").
Report Generated: October 2026 Next Update: October 2026 data (expected November 2026) Questions/Feedback: Via GitHub Issues
This analysis is part of the ongoing Upwork Automation Market Analysis project tracking the evolution of the automation consulting marketplace.